You're Driving Me Crazy-Why You Could Be Driving Customers Away Without Even Knowing It

I sat at the quaint, kitchen table staring at the exposed-brick wall and then back at my waffles.  There was an awkward silence.  Chewing, cutting, a drop of the fork.  My roommate, Betsy, sat across from me.  She put her napkin down and broke the silence, “I’m just going to say it.  Erin, when you shower, will you please rinse the soap scum off of the shower curtain?  It is driving me crazy!”  I was so caught off guard!  I turned red.  And then I laughed.  “I am so sorry!  I had no idea.  You see, I take my contacts out when I shower.  Without them in, I am literally almost blind,” I pleaded.  I vowed to never to do it again and to pay more attention. 
 
How many times in our life are we simply unaware of something we are doing?  Or not doing?  We continue on our path that, unfortunately, bothers someone else.  Because they do see it.  Think of the newsletters that you send out to clients, or your website that you haven’t carefully looked at in a while.  Time after time, typos get missed.  You simply don’t see them.  You don’t want them in there, you know they shouldn’t be.  But you stop seeing them.  The problem is that someone else does see them.  That someone could have been a potential client.  Unlike Betsy, they may not say anything.  They may just walk away. 
 
Having your materials professionally edited is like wearing your contacts in the shower.  Typos or misprints are found and corrected.  Your documents are clean and typo-free after the hassle-free process.  You can go on building your business and presenting yourself confidently and professionally.